By Rhonda Willingham, RN, BSN
EVP Health Improvement, Alere Health
More than 70 percent of the nation’s employers have put their faith in wellness initiatives to improve health and reduce costs, yet they continue to be challenged with disappointing participation rates in their worksite wellness programs. This belief in improving wellness has been so strong that many employers are willing to pay their employees to participate. Consider the following:
- According to the 2011/2012 Staying@Work survey, the use of financial rewards increased by 50 percent between 2009 and 2011.
- Use of penalties more than doubled from 8 percent to 19 percent from 2009 to 2011, and it is expected to double again to 38 percent by 2012.
- The National Business Group on Health reported that one-third of their members will reward or penalize in 2012, up from 7 percent in 2011.
- Of 563 employers completing The HERO EHM Best Practice Scorecard through August of 2011, 61 percent offered incentives for specific behavior modifications.
Traditionally, employers have offered incentives for participation and avoided penalties, but as healthcare costs continue to escalate, many feel pressured to implement stricter measures. Increasing numbers of employers are moving from simply rewarding participation to rewarding progress in specific behaviors or clinical measures. Outcomes-based incentives are appealing as they demonstrate a tangible, real result and allow individuals to choose their own means of achieving goals. Many employers are also willing to implement penalties for non-participation and/or unhealthy behaviors. For more, visit http://www.crawfordadvisors.com/news.
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